World Gold Council - Meet the Auburns

Gold is a unique asset with proven positive performance in good and bad economic times. With the challenges of today’s economy, it has never been more relevant.

Gold’s many advantages, from liquidity to historical performance to online availability, mean that it has the unique likelihood of being a useful asset for any portfolio. Yet communication of these benefits has generally targeted keen investors and central banks, until now.

Idea

The World Gold Council provides analysis, insight and wisdom to professional investors. Our latest collaboration divulges the benefits and ease of investing in gold to an everyday audience.

Through a set of 14 films, six radio spots and an accompanying digital experience, Everyone’s Asset breaks down the benefits of investing in gold. The Auburns democratise the knowledge of key benefits, creating a judgement-free, inclusive experience, an entertaining start to anyone’s gold-buying journey.

Production company: Friend

Director: RGB6

Photographer: Julia Fullerton-Batten

1 x 60 sec TVC

1 x 30 sec Cutdown

3 x 6 sec

2 x 20 sec Digital Scripts

3 x 30 sec Radio Adds

9 x Print Images