Volvo - ex30 unboxed

The Aurora, a marvel seen in Volvo’s home country of Sweden, inspired the EX30’s ambient lighting features. Expansive visuals created by AKQA appeared across New York and Los Angeles to promote Volvo’s smallest, most eco-conscious all-electric car.

Idea

The playful narrative will continue with the global launch campaign for the EX30 produced together with Mill+. It follows a group of friends as they escape the city for the countryside, with the EX30 navigating through urban challenges, dipping in and out of real life and macro and mighty landscapes made from the materials of the car. Set to the Bettye Swann track, Little Things Mean a Lot, the car’s playful personality is met by an equally heartfelt sentiment from Volvo, as they continue to strive to lead the industry in protecting people and the planet.

Production company: The Mill +

Director: Joshua Stocker

1 x 60 sec TVC Hero Film

3 x 30 sec Cutdowns with 20 sec and 15 sec

6 x 10 sec Social breakout stories

1 x 30 sec and 15 sec Product Tease trailer Films

9 x Print Images

5 x Hero product stills

1 x Press Key Visual

3 x Stills (safety/ sustainability/ design)"