Rolls-Royce - phantom tempus

Phantom Tempus is a world of its own, where external pressure and time are placed on hold. In this space, owners are masters of their universe, defining their own terms.

Rolls-Royce’s newest collection car draws inspiration from pulsar stars: formidable, magnetic forces controlling all within their orbit. A pulsar star’s qualities mirror those of both Phantom and Rolls-Royce’s ultra high-net-worth audience — rare individuals at the height of their powers.

Idea

Transport audiences into the Phantom Tempus Dimension: an immersive and digital 360° experience built in celebration of the limited-edition car.

With Covid-19 restrictions limiting dealership appointments and travel, a digital focus addresses two key elements: an alternative for in-person viewings and a needed dose of escapism under lockdown.

In response, Rolls-Royce has unveiled the Phantom Tempus Dimension. This fully realised environment offers an introduction and tour of the car. Discoverable hotspots highlight key features and a narrator reveals the car’s design inspiration. In place of the static sequencing traditionally found in 360° experiences, visitors self-direct the journey, deciding when and where to explore next.

Production company: Visualise

Director: Henry Stuart

Photographer: Pascal Schonlau

1 x 360 film

6 x 360 image sets

9x print images

6 x 360 image sets