Rolls-Royce - kryptos

Wraith Kryptos sold out before reaching the public market, as lead generation increases by 900%.

The first two weeks saw engagement rise by 314% on Instagram and 50% on Facebook in comparison to the previous period. As a result, Wraith Kryptos is one of the fastest-selling Collection Cars in Rolls-Royce’s history, with the limited run of 50 selling out before becoming available to the public.

For Kryptos we developed a cryptographic experience inspired by the ciphers hidden within Wraith Kryptos and invite the audience to solve its mystery. In honour of the car’s Delphic origins, a cerebral experience was written, designed and developed in full.

Production company: Morgan Lockyer

Photographer: Alex Howe

Wraith Kryptos awarded FWA of the Day