Coca-Cola - The Drop

The Drop, fuelled by Coke Studio, brings music fans the biggest artists in the world like they’ve never seen them before. AKQA’s London studio produced the new content to engage young adults through the power of music.

Idea

Transport audiences into the Phantom Tempus Dimension: an immersive and digital 360° experience built in celebration of the limited-edition car.

With Covid-19 restrictions limiting dealership appointments and travel, a digital focus addresses two key elements: an alternative for in-person viewings and a needed dose of escapism under lockdown.

In response, Rolls-Royce has unveiled the Phantom Tempus Dimension. This fully realised environment offers an introduction and tour of the car. Discoverable hotspots highlight key features and a narrator reveals the car’s design inspiration. In place of the static sequencing traditionally found in 360° experiences, visitors self-direct the journey, deciding when and where to explore next.

Production company: Birth

Director: Valentin Guiod

Photographer: Mike Palmer

1 x 6 sec - Tomorrowland in-livestream OLV

1 x 10 sec - Tomorrowland OLV

3 x 3 min - Tomorrowland Hero Artist - traffic driver to YouTube

1 x 60 sec - Tomorrowland festival wrap-up "best of"

1 x 60 sec - Tomorrowland festival wrap up Reels

6 x 60 sec - TML Hero Artist gameshow short content

1 x 3 min - CCME festival wrap-up "best of"

1 x 3 min CCME festival OLV

4 x 60 sec - CCME artist gameshow short content