Toyota - Drop by drop

Drop by Drop Impossible Happens: The Toyota ‘Drop by Drop’ campaign is a 5 film documentary, promoting the Toyota Mirai, the world’s first production zero emission hydrogen car.

A TV ad and short films showcase five exceptional people who have defied their physical limitations to make the impossible happen, drawing parallels with the Toyota Mirai’s performance. Mirai, which translates from Japanese as "the future", only emits water and is part of the brand’s plans to go emission-free.

Production company: Independent Films

Director: Johnny Hardstaff

DOP: Cezary Zacharewicz

Editor: Tom Lindsay

Online: Big Buoy

Music: Soundtree