Toyota - Hybrid bedrock

What if the most advanced Hybrid technology itself could speak directly to you, face to face? To provide a straightforward answer to your top concerns about Hybrid technology?

The campaign and it’s 80 assets answer 22 of the most commonly asked questions through the use of graphics and short, punchy word blitz treatment. This is made all the more engaging by collaborating with Territory Studios and by the voice of Daniel Kaluuya who reads the script.

Director: Bugsy Steel

Production: Alumina Studios